Reese's Pieces are a product extension of the Reese's Peanut Butter Cups line; they were designed to capitalize on the success of the chocolate-covered peanut butter cups, though unlike the cups, they have no chocolate.

He wanted to create a package that would stand out from the crowd and capture the attention of candy lovers. After much trial and error, Reese settled on a combination of orange, yellow, and brown. These colors were chosen for their bold and eye-catching appeal.

Even though all Reese's shapes are made the exact same way with the exact same recipe, the temperature at which the chocolates hang out in during shipping could play a factor into how fresh each shape tastes.

Reese's Bites Their sales also did not reflect their expectations for this product, so it wasn't a difficult decision to discontinue these delicious treats. The Reese's Bites have been discontinued since 2007, and 15 years later, they still hold a special place in our chocolate-adoring hearts!